# Blog | SellerSentry

Source: https://sellersentryhq.com/blog/

Counterfeit enforcement notes for ecommerce brands: marketplace tactics, seller behavior, and what actually keeps listings down.

[Marketplace Listing Hijacking: Spotting and Stopping Unauthorized Sellers](2026-10-24-marketplace-listing-hijacking-guide/index.md)

Hijacked listings drain margin and torch reviews. How brands detect unauthorized sellers on shared listings and remove them in the right order.

[Trademark Watch Services: What They Catch and What They Miss](2026-10-24-trademark-watch-service-guide/index.md)

A watch service monitors new filings for conflicts with your mark. What the alerts actually cover, and the gaps brands must fill themselves.

[Counterfeit Electronics Listings: How Brands Spot and Remove Them](2026-10-23-counterfeit-electronics-listings-guide/index.md)

Fake chargers, earbuds, and accessories are a safety problem as well as a brand problem. Detection signals, evidence, and platform reporting that works.

[Seller Account Takeovers: How They Happen and How to Prevent Them](2026-10-23-seller-account-takeover-prevention-guide/index.md)

A hijacked seller account sells fakes under a trusted name and drains the balance. The entry routes attackers use and the controls that stop them.

[Counterfeit Sellers Are Buying Ads: How Brands Monitor Sponsored Listings](2026-10-22-counterfeit-sponsored-ads-monitoring/index.md)

Marketplace takedowns miss the counterfeiters' other front door: paid search and social ads. How to find ads trading on your name, document them, and get them removed.

[Typosquatting Domains: Finding the Fake Stores Built on Your Name](2026-10-22-typosquatting-domain-monitoring/index.md)

One letter off your real domain sits a store built to harvest your customers. How typosquatting works, how to find the domains, and the takedown routes that actually close them.

[Fake Storefronts and Listing Impersonation: How Sellers Spot Them Early](2026-10-21-fake-storefront-impersonation-guide/index.md)

Impersonators copy storefronts, product photos, and brand names to skim sales. Detection habits, evidence to capture, and reporting order.

[Copyright vs Trademark for Marketplace Sellers: Which One Protects What](2026-10-21-copyright-vs-trademark-marketplace-sellers/index.md)

Sellers mix up copyright and trademark constantly, and reports fail for it. A plain guide to what each right covers on marketplaces.

[Platform Takedown Workflows: Evidence Packs That Get Listings Removed Fast](2026-10-20-platform-takedown-evidence-packs/)

Takedowns stall when reports arrive as complaints instead of evidence. A standard evidence pack moves a listing from reported to removed.

[Trademark Watch Services: Catching Confusing Filings Before They Register](2026-10-20-trademark-watch-services-guide/)

The cheapest trademark fight is the one that happens during examination. Watch services surface conflicting applications while opposition is still simple.

[Amazon Brand Registry Enrollment: Requirements and What It Unlocks](2026-10-19-amazon-brand-registry-enrollment/)

Brand Registry is the gateway to Amazon's strongest enforcement tools. This guide covers eligibility, trademark requirements, and the enrollment steps.

[Shopify Counterfeit Reporting: How Brands Get Infringing Stores Removed](2026-10-19-shopify-counterfeit-reporting/)

Counterfeit Shopify stores copy a brand wholesale. This guide covers evidence, the reporting route, DMCA versus trademark claims, and follow up.

[Recording Your Trademark With Customs: Stopping Counterfeits at the Border](2026-10-18-customs-recordation-trademark-imports/index.md)

Customs recordation lets border officers seize counterfeit imports of your brand before they reach marketplaces. How recordation works, what it costs, and how to help officers help you.

[Counterfeit Cease and Desist Letters: What to Include and When They Work](2026-10-18-counterfeit-cease-and-desist-letters/index.md)

A cease and desist letter stops some sellers cold and teaches others to hide. When a letter is the right first move, what it must contain, and how to follow through so the threat stays credible.

[Poshmark Counterfeit Reporting: How Buyers and Sellers Report Fakes](2026-10-17-poshmark-counterfeit-reporting/index.md)

Poshmark runs on social commerce and a support review process rather than automated authentication for most items. How to report a counterfeit listing, a fake you received, and what evidence works.

[Etsy Counterfeit Reporting: How to Report Fakes on a Handmade Marketplace](2026-10-17-etsy-counterfeit-reporting/index.md)

Etsy's counterfeit problem hides inside handmade and vintage claims. How rights holders and buyers report infringing listings, what the portal needs, and what buyers can do without a trademark.

[How to Report Counterfeits on eBay: VeRO, Evidence, and Repeat Sellers](2026-10-16-ebay-counterfeit-reporting/index.md)

eBay's VeRO program is the oldest brand protection channel in ecommerce. How enrollment works, what reports need, and how to handle repeat sellers at scale.

[How to Report Counterfeits on Depop: A Brand Protection Playbook](2026-10-16-depop-counterfeit-reporting/index.md)

Depop's young, fast moving marketplace is a counterfeit channel brands underestimate. How reporting works, what evidence converts, and how to monitor listings.

[Mercari Counterfeit Reporting: Protecting Brands on a Casual Marketplace](2026-10-15-mercari-counterfeit-reporting/index.md)

Mercari's casual, fast listing culture makes it a quiet channel for counterfeit goods. How brands report infringing listings, what evidence the platform responds to, and how monitoring differs from managed marketplaces.

[Facebook Marketplace Counterfeit Reporting: Brands in a Local First Channel](2026-10-15-facebook-marketplace-counterfeit-reporting/index.md)

Facebook Marketplace mixes local pickup commerce with shipped goods, and counterfeits move through both. How brand reporting works there, why local listings evade standard monitoring, and what evidence leads to removal.

[Whatnot Counterfeit Reporting: Protecting Brands on Live Shopping](2026-10-14-whatnot-counterfeit-reporting/index.md)

Live auctions move fast and counterfeits move with them. How brands report infringing sellers on Whatnot, what evidence works, and how to monitor live shows.

[Poshmark Counterfeit Reporting: Protecting Brands on the Resale Aisle](2026-10-13-poshmark-counterfeit-reporting/index.md)

Poshmark's social resale model gives counterfeiters friendly cover. How Poshmark reporting works, what evidence moves a case, and how brands monitor listings at scale.

[Instagram Counterfeit Listings: How Brands Get Fakes Removed](2026-10-12-instagram-counterfeit-listings/index.md)

Shops, ads, and DMs: how counterfeiters use Instagram, and the reporting cadence that keeps them down.

[Amazon Brand Registry vs eBay VeRO: Where to File First When Fakes Appear Everywhere](2026-10-11-amazon-brand-registry-vs-vero/index.md)

Fakes on Amazon and eBay at the same time are normal now. The two takedown systems work differently, so the order you file them matters.

[eBay VeRO Takedowns: The Evidence That Gets Counterfeit Listings Removed Fastest](2026-10-10-ebay-vero-counterfeit-takedowns/index.md)

eBay's VeRO program is the fastest takedown channel most brands have, but only when the filing is complete. What evidence moves cases and what slows them down.

[DHgate Counterfeit Listings: Getting Fakes Removed From B2B Marketplaces](2026-10-09-dhgate-counterfeit-takedowns/index.md)

DHgate is built for bulk buyers, which makes it a quiet channel for counterfeit supply. How its takedown process works and what evidence moves cases.

[How to Report Counterfeits on AliExpress: What Actually Gets Listings Removed](2026-10-08-aliexpress-counterfeit-reporting/index.md)

AliExpress hosts more counterfeit listings than any other marketplace most brands monitor. How its reporting system works, what evidence gets listings removed, and where brands waste their time.

[Amazon Denied Your Counterfeit Complaint: What to Do Next](2026-10-07-amazon-denied-counterfeit-complaint/index.md)

A denied counterfeit report is not the end of the case. Why Amazon rejects complaints, how to refile with evidence that works, and the escalation paths when it keeps failing.

[Test Purchases: The Evidence Step Most Brands Skip in Counterfeit Enforcement](2026-10-06-test-purchases-counterfeit-evidence/index.md)

Screenshots do not prove a counterfeit. How test purchases turn suspicion into evidence, what to buy, how to document it, and what the evidence unlocks.

[Should small brands worry about counterfeits on Etsy?](2026-10-05-etsy-counterfeit-enforcement/index.md)

Etsy feels too handmade for counterfeits, but small brands get knocked off there constantly. How fakes show up on Etsy, what enforcement actually works, and when to act.

[Amazon Project Zero: self-service takedowns and automated protections](2026-10-04-amazon-project-zero-counterfeit-takedowns/index.md)

Project Zero gives Brand Registry brands self-service counterfeit removals plus automated listing scans on Amazon. Enrollment requirements, limits, and where it fits a real enforcement program.

2026-10-04

[eBay VeRO takedowns: getting counterfeit listings down outside Amazon](2026-10-03-ebay-vero-counterfeit-takedowns/index.md)

eBay moves a huge volume of counterfeits through auctions and fixed-price listings. How VeRO filings work, what evidence they need, and the monitoring cadence that keeps listings down.

2026-10-03

[Counterfeits on TikTok Shop: what enforcement actually works](2026-10-02-tiktok-shop-counterfeit-enforcement/index.md)

Live selling and affiliate-driven listings make TikTok Shop a fast-moving counterfeit channel. IP portal tactics, affiliate enforcement, and monitoring that keeps up.

2026-10-02

[Temu and Shein counterfeits: what enforcement actually works on fast-fashion marketplaces](2026-10-01-temu-shein-counterfeit-enforcement/index.md)

Seller churn breaks the Amazon playbook. Platform IP portals, product-level enforcement, and the monitoring cadence that produces real takedowns.

2026-10-01

[Walmart Marketplace counterfeit reporting: the channel brands forget to police](2026-09-30-walmart-marketplace-counterfeit-reporting/index.md)

Counterfeiters diversify to Walmart while brands stare at Amazon. How Walmart's IP claims process works, the evidence that gets action, and a monitoring cadence that keeps the channel clean.

2026-09-30

[Counterfeit seller networks: how one operator runs dozens of storefronts](2026-09-29-counterfeit-seller-networks/index.md)

Counterfeiters rarely run one store. How seller networks are structured, the signals that link storefronts, and how to take down the network instead of playing whack-a-mole.

2026-09-29

[Gray market vs counterfeit: how to tell and what to do](2026-09-28-gray-market-vs-counterfeit/index.md)

A marketplace listing undercuts your price and the alarms go off. Gray market goods are genuine products in unauthorized channels; counterfeits are fakes. How to tell them apart and what works against each.

2026-09-28

[Do Amazon Transparency codes actually stop counterfeiters?](2026-09-27-amazon-transparency-codes/index.md)

Mostly yes, for the listings they cover. Each unit gets a unique code Amazon verifies before shipping, which makes counterfeiting expensive. The gaps: unenrolled units, FBM, and marketplaces with no equivalent program.

2026-09-27

[What Amazon Brand Registry does not do for you](amazon-brand-registry-limits/index.md)

Brand Registry is table stakes, not a solution. Enrollment gives your complaints weight and unlocks reporting tools, but nothing in the program...