A brand finds its product on Alibaba.com, files a takedown, and nothing happens. Usually the complaint went to the wrong portal. Since 2024, Alibaba operates two separate IP protection portals, and they do not share accounts, filings, or records. Filing in the right one is the first step, and it is the step most brands get wrong.
The Alibaba International IPP Platform, at ipp.aidcgroup.net, covers AliExpress, Alibaba.com, Lazada, and Miravia. The Taobao and Tmall Group IPP covers Taobao, Tmall, and 1688. The split happened in November 2023 for the domestic platforms and was formalized in 2024. If you are reporting on Taobao or Tmall, you need a separate account on the TTG portal. If you used the Alibaba IPP platform before 2024, your old account does not carry over to the international portal.
Registration is free and one-time. You provide identity materials and your intellectual property rights documents, and once they are verified you can submit takedown notices against suspected infringing listings. Registering your IP on the platform also feeds Alibaba's proactive detection system, which removes far more infringing listings than manual complaints do. That is the quiet benefit of registering early: the system starts working before you file anything.
The full takedown process typically takes 6 to 16 days: 3 days for IP verification, 3 days for the seller to respond, and 3 to 10 days for Alibaba's decision. The number that matters most is the middle one. Sellers have 3 days to respond to a complaint. No response means automatic removal. That is why the filing has to be complete on the first submission: proof of IP ownership, evidence of infringement, and the infringing URLs, all attached. A filing that gets bounced back for missing documents restarts the clock.
Sellers may file counter-notices, and the platform may review the supporting documents from both parties and decide whether to reinstate the listing. That is a real process, not a formality, which is why the evidence matters. Screenshots of the listing, the trademark certificate, and a clear statement of which right is infringed and how. A complaint that says this is fake, without the documents, is a complaint that goes nowhere.
Up to 300 infringing URLs can be included in a single complaint, and the platform is free to use for IP owners. Batch strategically. Group by seller or by product family, and keep the evidence for each URL in the same filing. A single complaint with 300 URLs from one seller is a stronger signal than 300 separate complaints, and it is far less work to manage.
Foreign IP registrations are accepted, but registering your IP in China through CNIPA, the China National Intellectual Property Administration, significantly improves enforcement speed and success rates. For Taobao and Tmall especially, a Chinese trademark carries the strongest enforcement standing. Foreign trademarks are accepted but slower to process. If China is a market that matters to you, the CNIPA registration is worth doing before the first counterfeit appears, not after.
Selling counterfeit goods, meaning identical trademark replicas, counts as a serious violation under Alibaba's three-strikes rule. Three strikes within 12 months can lead to account termination. Copyright, general trademark misuse, and most patent violations use a separate penalty points system: 48 points can lead to termination, with 6 points per violation after the first warning.
Penalty points reset after 12 months, which means previously penalized sellers can relist. Monitoring for recurrences is as important as filing the initial complaint. Takedowns on Taobao typically resolve in 1 to 2 business days, but relisting is common. Record seller IDs and listing URLs immediately after removal and run a follow-up keyword search within one week to catch re-listed fakes early. The takedown is not the end of the job. It is the start of the monitoring.
If this topic is useful, these earlier guides go deeper on connected questions: our guide on DHgate counterfeit takedowns, our guide on building a marketplace watchlist, and our guide on evidence packs that get listings removed fast.
Use the International IPP at ipp.aidcgroup.net for AliExpress, Alibaba.com, Lazada, and Miravia. Use the Taobao and Tmall Group IPP for Taobao, Tmall, and 1688. Since 2024 they are separate portals with separate accounts.
Typically 6 to 16 days: 3 days for IP verification, 3 days for the seller to respond, and 3 to 10 days for Alibaba's decision. If the seller does not respond in 3 days, the listing is removed automatically.
Up to 300 infringing URLs in a single complaint on the International platform. Batch strategically: group by seller or by product family, and keep the evidence for each URL in the same filing.
Yes. Selling counterfeit goods counts as a serious violation under the three-strikes rule, and three strikes within 12 months can lead to account termination. Other violations use a penalty points system, with 48 points leading to termination. Points reset after 12 months, so monitor for relisting.