Counterfeit enforcement notes for ecommerce brands: marketplace tactics, seller behavior, and what actually keeps listings down.
A marketplace listing undercuts your price and the alarms go off. Gray market goods are genuine products in unauthorized channels; counterfeits are fakes. How to tell them apart and what works against each.
Mostly yes, for the listings they cover. Each unit gets a unique code Amazon verifies before shipping, which makes counterfeiting expensive. The gaps: unenrolled units, FBM, and marketplaces with no equivalent program.
A listing screenshot is a claim. A purchased counterfeit in hand is evidence. How test buys turn takedown filings from assertions into proof, and how to run them cleanly.
eBay's Verified Rights Owner program works when your filings are complete and specific. What to prepare, how to write a notice that moves, and where VeRO falls short.
Walmart Brand Portal covers the basics, but variant listings, third-party sellers, and cross-border inventory need manual enforcement work.
Etsy routes intellectual property complaints through its reporting portal, not through support tickets. A support agent cannot remove a listing; the...
Original photos carry copyright without registration in most jurisdictions. Registration strengthens damages claims later, but ownership alone is...
A TikTok livestream seller can move serious volume in an hour, and when the stream ends, the storefront effectively disappears. There is no static...
Brand Registry is table stakes, not a solution. Enrollment gives your complaints weight and unlocks reporting tools, but nothing in the program...