Temu's IP Portal is where rights owners file infringement reports, and a well-documented report is usually processed within three business days, often in under 24 hours. The portal accepts up to 200 URLs per submission, and the report must be sworn under penalty of perjury.
Your product shows up on Temu at a third of your price, with your photos and your description, under a seller name you have never seen. The instinct is to email someone, and the email will not work, because Temu's enforcement runs through a portal, not an inbox.
The IP Portal is the door, and the report is the key. Temu's own numbers say a well-documented report moves fast, and the difference between a report that gets processed in a day and one that sits for weeks is the evidence attached to it.
Temu's 2026 IP Protection Report describes a system that screens every listing against 47 million images and 9.5 million keywords before it goes live. The screening is proactive, not reactive, and the numbers show it: proactive removals outnumber reported removals by 331 to 1.
The scale of the screening is the point. A marketplace that lists millions of products cannot rely on rights owners to find every infringement, so the system is built to catch the obvious ones before a customer ever sees them. The ones that get through are the ones that look legitimate to the screen.
The Brand Guardian Initiative is the program for brands that want proactive protection rather than case-by-case reports. It is the difference between filing a report for every listing and having the platform watch for your brand on its own.
The IP Portal is the filing door for rights owners, and the Brand Registry Portal is the separate door for brands that want ongoing protection. The IP Portal handles individual reports, the Brand Registry Portal handles the relationship, and the two are not the same account.
A submission accepts up to 200 URLs, which means one report can cover a whole cluster of listings rather than one at a time. The report must identify the rights owner, the specific intellectual property, and the infringing listings, and it must be sworn under penalty of perjury, which is the legal weight behind the filing.
Temu reports that more than 99 percent of well-documented reports are processed within three business days, with the average under 24 hours. Well-documented is the operative phrase: a report with clear evidence moves in a day, and a vague one waits for the follow-up questions.
Start with the listing URLs, the photos, and the exact text that was copied. The evidence should show the infringement on its face: your photo next to the listing photo, your description next to the listing description, and the price that makes the counterfeit obvious.
Include the registration details for the IP: the trademark number, the copyright registration, or the patent number, depending on what is being infringed. The portal needs to verify that you own what you claim to own, and a registration number is faster than a narrative.
File once, with everything, rather than filing five small reports. The 200-URL limit exists so a cluster goes in as one report, and a single complete report gets a faster decision than five partial ones. If the listing reappears after removal, file again with the prior case number attached, which triggers escalation instead of a fresh first review.
Readers working through “Reporting Counterfeits on Temu: The IP Portal, Step by Step” often find these earlier guides useful as well: Alibaba IPP Takedowns: Two Portals, One 3-Day Clock, Reporting Counterfeits Without Brand Registry: The Other Door, and Seller MAP Policy: The Floor Is Advertised, Not Charged.
File through Temu's IP Portal, which accepts up to 200 URLs per submission. Identify the rights owner, the specific intellectual property, and the infringing listings, and swear the report under penalty of perjury. The IP Portal handles individual reports, while the Brand Registry Portal handles ongoing brand protection.
More than 99 percent of well-documented reports are processed within three business days, with the average under 24 hours, according to Temu's 2026 IP Protection Report. A vague report waits for follow-up questions, so clear evidence is what makes the difference.
Up to 200 URLs per submission, which means one report can cover a whole cluster of listings rather than one at a time. File once with everything, and if a listing reappears after removal, file again with the prior case number attached to trigger escalation.
Yes, Temu screens every listing against 47 million images and 9.5 million keywords before it goes live. Proactive removals outnumber reported removals by 331 to 1. The listings that get through are the ones that look legitimate to the screen, which is why reports still matter.