SellerSentry blog · 2026-09-14

Your packaging photos are your fastest legal lever

Professional product photography is copyrighted the moment it exists, and counterfeit sellers steal it constantly. That makes your photo library the cheapest enforcement asset you own.

Ownership is automatic

Original photos carry copyright without registration in most jurisdictions. Registration strengthens damages claims later, but ownership alone is enough for platform takedowns today.

Provenance beats volume

Keep original files with metadata, shoot dates, and raw formats. A platform reviewer comparing your original against a seller's compressed copy can confirm theft at a glance.

Watermarks are a tradeoff

Visible watermarks deter casual theft but date your imagery and clutter your own listings. Most brands get more from clean originals plus fast filing than from watermarking everything.

Make theft easy to spot internally

A simple internal index of your official images lets anyone on the team confirm a suspected stolen photo in seconds, which keeps the filing pipeline moving.

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